esurance
Here are three separate mobile designs I created from conception to build for gamified interactive mobile ad units. They were published in successive campaigns for esurance. I was tasked to create fun and interactive ad units to promote their brand as well as their spokesman, Dennis Quaid.
The following two ads were published concurrently for esurance. I was tasked to create fun and interactive experience that evoked a feeling of 90’s style video games while also showcasing esurance’s spokesperson, Dennis Quaid. The first ad is a homage to the video game Mortal Kombat and, in it, Dennis Quaid must battle and defeat a dreaded paper stack.
With this 2nd version of the 90’s inspired interactive ad, I created an homage the game Doom, in which Dennis Quaid must navigate through a maze while also defeating various obstacles along the way ultimately freeing himself.